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Pitman Shorthand Exercise No. 132
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The rise in prices is governed by circumstances beyond our control.
In all probability there will be a drop in price when the supply is sufficient to meet the demand.
A report covering the export and import trade is issued annually by the Government, through the Department of Commerce.
Most of the large department stores advertise regularly in the daily newspapers.
Whenever they hold a special sale, and particularly at Christmas and Easter, when people do more shopping than usual, the stores increase the size of their advertisements.
It would be interesting to know whether the additional sales are sufficient to cover the expense of advertising.
Evidently it is sufficiently profitable, for the stores have a method of estimating fairly accurately whether they are getting full value from their advertising campaigns.
In addition to regular newspaper advertising, many of the stores advertise by direct mail, that is, they send announcements to individual customers calling their attention to special offerings.
